The Korail

Went to Korail’s webpage ( for the first time in years to buy a ticket for the weekend. Joke’s on me, since that website seems to have been created with the express purpose to prevent the purchase of tickets. There’s an orange button that will redirect you to the Let’s Korail site (because apparently nouns can be verbed now) because obviously that’s where one goes to purchase a ticket. The left sidebar also has a button to the Let’s Korail site, right at the bottom after you wade through all the gloriousness of Korail 3.0 (includes “Why we Korail” mission statement and management structure because it’s important to know the pecking order when buying a train ticket).

The English page still remains one of the best jokes played on non-Korean speakers (this includes tourists with their tourist money here to see this beautiful country). One reserves a ticket (choosing your seat is unavailable in English), then goes to the train station to pick up the ticket (passport needed).

“I say old chap, we don’t have queues back home. Marvelous!”
“Quite, old sport”

The Korail Talk 4.0 app is marginally better. Red means yes here, so you push the red button to confirm your purchase. Like the world decided to go one way, and South Korea decided to go another. You’ll also see this in stock market reports where a stock with a rising price is shown with a red arrow, falling with a green arrow. There’s a lot more information available on the new app (not necessarily a good thing) but it’s also a lot harder to cancel your tickets than before. Perhaps this is a new trend in the travel industry. Well played.


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