Pick your battles

There’s no point in fighting battles you can’t win.



This is sometimes on the back cover of our company magazines. It was submitted by an outside agency. Unfortunately they weren’t able to come to our office in Ulsan to present this (and a few others for the green energy business) so one of the guys in my office made the presentation to us on their behalf.  I was asked for some feedback and duly handed over my report on the copy and the imagery and how they work or don’t work.